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For you to succeed with your videos, you will need to understand; 1) What you want to achieve and how videos can help you achieve this goal, 2) How to create effective videos and how they relate with your brand and, 3) Understanding your audience and knowing the best ways to reach them to pass your message across.
We have compiled a step by step that will help you guide and help you create videos that meet your desired video marketing goals.
Get Video Ready: Prepare the platforms where you will send traffic
Take advantage of opportunities that come with having a website. When you have a website, it is easy for people to find and trust you. Customers will refer to your website to learn details about you and what you offer. When doing video ads, you will also need your website to track conversions and visitors behaviour.
Social Media is the place where you can build your brand. You can win as the go to brand for your niche depending on the content you post. You can also showcase your products and services, share stories about your company, build an audience and run video ads to direct traffic. Videos will make it very easy to communicate on social media.
For brands selling products and have their products on a products marketplaces like Jumia, Glovo, Kilimall etc, you will need to have all your products displayed right. This is with good visuals and all the relevant details visible. It is also possible to run video ads sending traffic to your products page and drive new orders.
When you are getting video ready and preparing your platforms, it is important to know who your customers are and how they connect with your different platforms. Know what your customers are looking for and design your site flow based on the answers based on the solutions you provide.
Knowing your customer also makes it easy to connect with them on social media because you know their behaviour and understand their problems
Strategise: Have a plan on how you will reach your audience
The next step is defining what your goals are, and what metrics will define success for you. Your metrics should be based on tangible results that you are able to track. For example, you can track the total number of sales that you made, the number of people that you intended to reach and the level of engagement you got.
Based on the goals that you have set, create a video marketing strategy on how you intend to reach your audience, where to direct them and how you want them to behave when they get onto your platform. Use videos to tell your story, showcase your USPs, drive traffic to your website, show testimonials and impact. Use video to win over your audience.
Create: Make videos that your audience can connect with
You can create engaging videos yourself. You can use your cellphone, tablet or laptop to create videos. Use mobile apps like Adobe Premier Rush, iMovie, and InShot App. Create video graphics with apps like Canva.
Save time and work with professionals at HQue Media. We take time to understand your project, provide you with the best videos and help you understand ways to use the videos after we make them. We are experienced and will provide you with the best service a video company can provide.
It’s fine if your old material is not of the best quality, we take anything that you have and turn it into something awesome. Talk to us about your project. See what we can do for you.
Don’t worry, if you do not have anything and are not ready to record new videos, we also create videos using text, motion graphics and even animation. Tell us what you would like to achieve and we will create a video that blows your mind away. Click here to contact us!
Distribute: Reach your audience on different platforms
With Facebook, you can create a community of your brand enthusiasts. You can engage them through posts and groups, send them regular updates and also run retargeting video ads for different campaigns.
Instagram is much related to Facebook, its reach and algorithm relate in advertising. When you run ads, they are able to cross-run between platforms. Take advantage of trends and hashtags to build referrals for your brand. Instagram is very visual, you will need to create consistent visual and creative concepts.
Use videos on Linkedin to reach your prospects. You can use hiring videos to help applicants understand your hiring process, use brand videos to help followers learn about your brand, post USP videos to help potential leads know what makes you unique. You can also run ads on Linkedin targeting a specific audience.
Instead of spending time making powerpoint presentations, use videos to make your investor updates easy. You can also use videos to present your ideas, conduct a training and issue progress and policy reports.
Use Youtube to create long form videos and ads. You can create a series of videos with information about your product and industry. You can make different “how to” videos, “where to find” videos, new product and service updates making you a thought leader in your industry.
Use videos to increase your click-to-open rate for your emails. You can run multiple marketing campaigns using the same video and save the readers time. This will increase your reach and conversions.
Measuring: Track how your videos are performing against your goals
At the end of a defined period, it is important to check your progress and evaluate the performance of your video marketing efforts. Find out how your videos performed in terms of Reach, Conversions, Engagement, Watch time and Traffic behaviour. Track performance with the analytics dashboard of your social media channel. Track your website performance with Google Analytics and ensure that your Facebook Pixel is installed correctly.
Different Ads perform differently for different audiences. To ensure that you get the best results, always make different variations of the same video ad. You can have the same video with different sizes, length or even different text and call to actions. Use Google Optimise for Google Ads and Facebook A/B testing for Facebook.